I've been using this notepad for a few years now, and it really is just such a work essential for me - I have to make sure to order a new one as the current one gets closer to the end because I can't go one workday without it. It helps me stay on track, keeps my To Do list manageable, and overall just makes me feel so much more organized. And at this price point, it's such an easy essential that won't break the bank, so I tell everyone I know about it too!!!