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What to Say? How to Write Heartfelt Messages in Your Greeting Cards

Writing message in card

Oh the glaringly white blank space in a greeting card that just seems to stare back at you. Whether or not you consider yourself good with words, you’ve most likely struggled at one point or another with what to actually write inside of a greeting card.

It’s a common hang up - what do you actually write inside of a greeting card that is genuine, reflects your personality and relationship with the card recipient, and doesn’t feel like a bunch of empty words?

If you’ve ever been paralyzed by how to write a thoughtful card, then this is for you, friend!

We’ve included several phrases for the common card occasions below - Birthday, Thank You, Sympathy, and Congratulations Cards. Read on for ideas on how to write a thoughtful card.


The Birthday Card

Let’s start with the most common of card occasions: Celebrating a loved one’s birthday.

Birthday cards are so fun to give and to receive - who doesn’t love celebrating a birthday?! But what can you write instead of the generic “Happy Birthday!” inside of a birthday card?

So much! Try one of these phrases out next time you’re wondering what to write in a birthday card, and throw in some extra details about the birthday girl or guy.

How old are they turning? How old do they wish they were turning? What’s their favorite cake or way to celebrate? Sprinkle in those personal details and you have a truly heartfelt birthday wish!

“Celebrating YOU today, tomorrow, and every day - forever and ever. Happiest of Birthdays!”

“Wishing you a year filled with abundance, peace, joy, so many laughs, and fun times. Happy Birthday to you!”

“You’re the easiest to celebrate! All the Happy Birthday wishes to you, dear friend.”

“Happiest of Birthday wishes to you, friend! Let’s make this next year your most fun yet - cheers!”


The Thank You Card

The ‘Thank You’ card could arguably be one of the most important, and regular, cards to write.There are so many different circumstances, people, and times to be thankful for those around us, and everyone loves receiving a bit of appreciation and gratitude. It’s wise to keep a stack of thank you cards on hand at all times! ;)

When writing a thank you card, use the phrases below as a starting point. Try to nod to the specific act, gift, or situation you are thankful for to add even more sentiment to the card.

“Your kindness did not go unnoticed. Thank you so much for thinking of me [or insert your particular situation here].”

“Your friendship and thoughtfulness are such gifts. Thank you for thinking of me!”

“I’m so grateful for your friendship. There is no one like you - you’re the best!”

“Thank you for bringing so much sunshine and joy to my day.”


The Sympathy Card

The most common hang up - the sympathy card. What do you write in a sympathy card that is heartfelt and meaningful?

Don’t put too much pressure on yourself to write the perfect thing. What matters is that you’re showing up and offering support. This alone will mean so much to the recipient. Try to empathize with the situation or who you’re writing to and think of what YOU would want to hear, too. Encouragement? Memories of a loved one? A specific prayer or quote of comfort?

Use the starting points below when writing a sympathy card and then add in your own personal touch.

“My heart hurts with you. I am so sorry for your loss.”

“I don’t have the words to ease this pain, but I’m standing with you every moment of the day.”

“I’m so sorry you are going through this. Prayers of peace and strength to you, today and always.”

“Praying for peace and comfort over you. I am so sorry you have to know this pain.”


The Congratulations Card

So many occasions call for a congratulations card - engagements, weddings, births, graduations, promotions, new jobs, retirements, new homes and more. Phew!

The next time you find yourself needing to write a congratulations card, look no further! As always, try to add in your own personal best wishes or acknowledgement of the situation at hand, and use the below phrases as starting points for what to write in a congrats cards.

“So much wonderfulness awaits! Congratulations!”

“I’m so very proud of you - you did it! I hope you revel in this success and joy - you deserve it all!”

“Yay! Your hard work, dedication, and perseverance has seen you through. There is truly nothing you can’t do. Congrats!”

“There is no one more deserving. Congratulations to you!”

Download the PDF here for an easy reference next time you’re stuck on what to say!

We hope these phrases and sentences give you a great starting point when wondering what to write inside of your cards. Card giving is truly a little act of love and support, and what matters most is your heart and thoughtfulness behind each card you give. Go forth and write, my friend!


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