Somewhere in your phone is a birthday reminder that went off three days ago. You meant to grab a card. You still might, if you can get to the store before it closes, but you also have to get home and make dinner. And even if you make it in time, there's still the matter of finding one that's actually right, something that the recipient will love, not just whatever's left on the rack.

Always having a card on hand

The easiest fix isn't trying harder to remember those special moments. It's having a few good cards already waiting before you need them, so the moment doesn't slip. That's what Card Club is for: a curated, steady supply of cards worth sending, already in your drawer when someone crosses your mind.

If you've got one birthday coming up and just need something right for that, a single greeting card might be all you're after. But if this kind of thing happens more often than you'd like, if there's always someone whose moment almost slips by, Card Club keeps you a step ahead of it every month.

Either way, the point isn't the card. It's the person who opens it, and how they feel knowing you thought of them.